It goes without saying that any “Best of” Audemars Piguet list will be dominated by variations of its hugely popular Royal Oak series. After all, the brand has equipped its seminal flagship model...

Every year a handful of watchmakers release a special watch to usher in the Chinese New Year. As a result, we often see limited-edition pieces adorned with creatures from mythical dragons to...

When the early 20th century business moguls Henry Graves and James Ward Packard—the Bezos and Musk of their day—competed with each other to own the world’s most complicated watch...

For generations, Cartier has sold watches to everyone from movie stars to maharajas, helping to shape the world of luxury. Primarily a jeweller, the grande maison has a long and storied history...

One of the most prolific luxury watch brands ever, Omega is characterised by variety, innovation and the courage to travel new paths. Its watches have been to the moon and—fictionally, at least—...

Five years ago we featured a watch, the Richard Mille RM 011, and I asked, “Why does this watch cost $100,000?” Today that same watch changes hands for over three times as much, further cementing...

Do you ever wonder, if you just sold it all, stretched to the absolute max and got one watch, what it would be and if you’d be happy with it? Me too! And I’m about to do it out loud, right in...

Sometimes watches vanish from their brand’s catalogue quicker than a magician’s rabbit. Most of the time it’s easy to see why a model has been given its marching orders. Perhaps it didn’t sell...

Using my incredible mind-reading techniques, I’ve deduced that it’s very likely that Richard Mille’s $250,000 RM 67-01 in rose gold is just a bit of a stretch for you right now. Don’t worry...

There’s absolutely no reason why only the people with a $100,000 to splash on a crazy watch should have all the fun. This is a watch brand called Xeric and they’re making sure that you can get...

The captains of the 32 teams competing at this year’s World Cup finals in Qatar will be looking to lead by example both on and off the pitch...

Such is the longevity of Rolex models like the Submariner and Daytona that it’s easy to believe they’ve been around since the last woolly mammoth was barbecued by cavemen. Yet if you were to...